There is no pretending, every business must take advantage of digital technologies to stay relevant in this an age. And the earlier we discover that area of our business operations where technological tools can come handy the better. There are so many business automation solutions that can make life easier for us as business owners. Imagine what a cloud based Accounting, Tax and Auditing Services, Human Resource, Project Management, Customer Relationship Management, Identity Management, Property Manager, Fleet Manager, Document Management System and a host of others could do to your business daily operations. Not only will you be running your business effectively, you will also save cost. Technologies have come to make our business operations easier to manage. We must harness the opportunities.
Moreover, the present day consumers are more sophisticated and digital centric, so must the business in trying to gain their attention and subsequently, their earnings.
Business automation comes in so many flavours. You must find a solution that is tailored to your industry. You could consult Google or a consultant to advice on what types of business solutions software that is relevant to your niche market.
Most business solution providers have cloud based solutions- that is, services you can consume over the Internet. This reduces cost of having the solutions installed in your office location. You can access your business vital information anywhere and anytime.
For instance, customer relationship management is one of the key business tools. It is a business solution with the features to manage the life cycle of your prospects and customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
However, your business website is the first contact of your potential customers. You must be able to capture important information at this entry point. Your contact us page on your website must have a form customers can fill. You need customers’ information to be able to build relationship with them. This piece of information is later fed into your CRM which may be hosted by you directly or hosted for you on a third party web platform.
Some CRM solutions come with features for social network integrations. You are able to track consumers from various social channels with the goal to better understand your customers, and why they make certain buying decisions.
If customers are indispensable assets in an organization, knowing and building relationship with them must be taken seriously.
Just like any other business, you could own or rent a digital asset. Website and available customers’ data are vital digital assets. A well designed website is a working marketing tool for any business- no matter what you do.
You could acquire one or use social media networks as digital rented tool to show case your products or services. How much of customers’ data does your business own? Are they in your control or someone else?
Whether to own or rent a digital tool is business imperative and strategic. Better analysis of pros and cons is essential for building business that lives even when you are long gone.