Conversion Optimization

A conversion is the specific action you want your web visitor to take on your website or landing page, such as; those actions include but not limited to buy, download, Opt-in, register, refer a friend, make a phone call, click to chat and more. The conversion event changes the web visitor into a lead or a customer. If you are not experiencing this, you are missing on so many opportunities.

Biocence’s expert team will improve your Online results by building a conversion optimization strategy, then designing and running all-inclusive A/B Testing and Multivariate tests for you.

  • Why your website is leaking customers
  • Is your website turning your visitors away?
  • Is your shopping cart abandonment rate too high?
  • Do you know which design or copy elements must change in order to increase your conversion rate?
  • Do your have an effective Call To Action in place?

What is Conversion Rate Optimization?

Conversion Optimization (or Conversion Rate Optimization) is the science and art of getting a higher percentage of your web visitors to take action and becoming a lead or customer. The word science means you cannot simply “guess and hope” which changes to your website will achieve a higher conversion rate. Instead, Biocence’s experts develop and test valid hypotheses, run controlled tests, and evaluate results to lock in the improvement. The word art means a statistician or engineer alone cannot create the visuals and messaging that engage your web visitors. Biocence’s organic and structured process creatively applies learning from thousands of test results to test only the best variations on your website.

At Biocence, we don't complicate things. We just drive conversion!

If you are convinced we can assist you in taking your business to a new strategic level, call us @ +234 803 578 3880 or email us, support[at]